Above and Beyond Customer Service and Interaction and Integration
- Key contacts at your facility/at each retail location give a name, a face and a contact person to call for personal assistance, 24 hours a day, 7 days a week. Our goal is one-on-one customer service and open access to MASI/Safe Harbor personnel. All customer and client inquiries shall be recorded and filed for future reference to avoid future concerns.
- Customized POS materials to relate the MASI/Safe Harbor message to the end customer base including stickers, pamphlets, brochures, in-store posters and product spear-tags.
- In-store employee/staff/sales/counter training by MASI/Safe Harbor training specialist(s) to help successfully relate the Safe Harbor message and purpose. Periodic follow-up to ensure the testing program is effective. MASI/Safe Harbor personnel will review and take feedback from the respective location including staff re-training if necessary.
- Customized testing regiments and schedules based around your product(s) shipping and receiving needs (round-the-clock testing capabilities—time of delivery and time of product distribution does not inhibit the Safe Harbor/MASI process).
The MASI/Safe Harbor program is based on consumer need
MASI/SafeHarbor has performed widespread consumer research that led to the development of the published MASI/Safe Harbor Testing Standards. Studies revealed confusion regarding seafood safety information in the media, advertisements, on food packaging and on nutrition facts panels. Consumers have frequently indicated that they wanted to live healthier lifestyles and were seeking a convenient, simple way to shop for the safest seafood available. The program is communicated to consumers via brochures, flyers, our website and in-store signs. Consumer inquiries can be addressed via a toll-free number (877-878-6274) or via our general e-mail contact form.

